The Patient Population Of Interest Essay - 1459 Words

Data was collected in the health center, after the permission to conduct the study with the patient population of interest was secured from the administrator of the health center. Data was collected from January 5th, 2017 to March 5th, 2017. Patients in the waiting room were handed flyer invitation to participate by the researcher, who goes over the contents individually with prospective participants to determine eligibility for the study based on the criteria. The flyer explains the purpose of the study, the population of interest, including how to participate, and once a patient is eligible he or she is given a cover letter written in both English and Spanish that explains that participation is voluntary, and that submitting the survey amounts to giving a consent to participate in the study. The cover letter also explains that there are no benefits to the study, but the results will be posted in the health center where the patients were recruited. After reading the cover letter an d agreeing to participant in the study, the patient is handed paper versions of both bilingual surveys along with writing instruments. When a participant is done and has submitted their completed surveys, he or she will be given a copy of correct responses to the DKQ-24 in both English and Spanish. Variables†¨ The variables in this study are diabetes education preference, knowledge, and ethnicity. There are two dependent variables and one independent variable. Education preference is the firstShow MoreRelatedThe Population Of Interest, Patients With Chronic Back Pain1509 Words   |  7 PagesIdentifying the population of interest in a desired project or research is essential to the focus area and ability to achieve the aim of the research. Having a research result that can be easily applicable is often dependent on the type of population sampled (Banerjee Chaudhury, 2010). This paper will focus on the population of interest, patients with chronic back pain (CBP), while expatiating on the identified health risk of opioid use disorder (OUD) by sharing details on statistics, characteristicsRead MoreEvaluating A Research Question And Its Benefits Of Use1512 Words   |  7 PagesUse Nursing is an ever-changing field and the way patients are taken care of should be no different; however, patient care can be heavily influenced by tradition. Nurses can have traditions so ingrained in their practice that they never stop to question if a practice could be done differently and still provide quality care. Evidence-based practice (EBP) can be defined as use of current, best evidence in making decisions about care of patients (Portney, 2004). 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Readmission rates affect all areas of healthcare. Center for Medicare and Medicaid (CMS) has targeted readmissions as a guideline of poor quality of care. Engaging patients during their inpatient admissionRead MoreComparing The Eq I And The Strong Interest Inventory Assessments1733 Words   |  7 Pagesand the Strong Interest Inventory assessments. EQ-i stands for emotional quotient inventory. The EQ-i was developed to assess emotion and social intelligence of people. Taking the EQ-i assessment helps many people determine what their strengths when dealing with things pertaining to stress, work ethic, and emotions that will affect the way they act and their success in the working world. The Strong Interest Inventory is used in career assessment. It gives insight on a person’s interests, so that theyRead MoreDisparity in Health Care Between Blacks and Whites in the US784 Words   |  3 Pageswho provided the majority of visits - 80% - by black patients (Bach, Pham, Schrag, Tate, Hargraves, 2004). This may represent a pattern of racial concordance, patients choosing providers of their own race, but the physicians seeing the majority of black patients did not the same resources available as those seeing the majority of white patients. Compared with physicians seeing the mostly white patients, physicians seeing mostly black patients were 33% less likely to report always having accessRead MoreIdentifying a Researchable Problem695 Words   |  3 Pagestopic of interest. The problem is then researched to solve it. In nursing practice research problems is the basis for evidence-based practice (EBP). â€Å"Evidence obtained from the study should have potential to contribute meaningfully to nursing practic e† (Politamp; Beck, 2012, p77). The purpose of this paper is to summarize an area of interest, identify a problem, and explain the significance of this problem for nursing practice. Area of Interest and IdentificationRead MoreSteps For Implementing The New Practice936 Words   |  4 Pagesleading cause of death in the United States. Evidence-based clinical practice guidelines regarding patients with ST-segment elevation myocardial infarction (STEMI) seek to reduce variation in practice and improve outcomes for this patient population (O Gara et al., 2013). Current evidence-based practice includes immediate reperfusion therapy to the involved coronary artery in this patient population. However, it is often challenging for emergency department nurses to implement the initial stepsRead MoreMy Personal View Of Nursing954 Words   |  4 Pagesservices† (Stanhope, Marcia, Lancaster, 2012, p. 487). The goal of case management is to provide quality health care while improving the patient quality of life and containing cost. Case management need to have knowledge of community resources, financing, evidence based practice , critical thinking and able to identify and resolve problems from the provider and patient point of view. Being a nurse case e manager is not for everyone and to perform this role will require some years of experience in nursingRead MoreThe Pros And Cons Of Legal Care1617 Words   |  7 Pagesthat only 2% of their caregiver population speaks Spanish. If the health committee sees that not only do the employees not agree with the bill but the hospitals do as well they may reconsider their bill. Lastly and most importantly we have to get the payers and the community involved. Laying out the facts, showing them how this bill will not only effect the hospital but the communities and population it serves is key. With the majority of our hospitals population being hispanic, not meeting the mandates

Did Augustus Restore the Republic - 2493 Words

ANCH 313 AUGUSTUS AND THE ROMAN REVOLUTION Samuel Francis Kelly 2013146550 ASSESSMENT 3 SYNOPSIS WORD COUNT: 98 ESSAY WORD COUNT: 2166 SYNOPSIS â€Å"I transferred the Republic from my power to the dominion of the senate and people of Rome† Did Augustus Restore The Republic? Augustus clearly made an impression in European history achieving much, conquering many and controlling the majority, he did not restore the republic. Adopting a piecemeal strategy, Augustus gradually silenced potential threats to his ambitions to control the Roman Empire under the semblance of restoring the Republic. Deceitful in masking his intent, Augustus acted as if he was reconstituting the Republic, using this as a device to conceal his intent, creating†¦show more content†¦He had now reached a state of political perfection. A state he arguably and narcissistically deemed necessary to establish a Rome of greater equality, efficiency and profitability, a state in which he could covertly dictate. The Principate was made a permanent establishment; his rule would only end in death. Changes were still required, past mistakes must be corrected, time was poor. His mission was nearing completion. Rome was now under the autocratic rule of Augustus, the senate and the people we re none the wiser. The republic was far from restored, the republic could not be restored, the republic was flawed. The people and the senate must not know. Rome required further improvements. Augustus, on several occasions persisted in his attempts to allow institutions and magistrates to correct their failures. However, it was evident the unspecific guidelines to which these inefficient areas operated under impeded attempts to rectify deficiencies which ultimately lead to their demise. Restructuring was required. Traditional pathways under the republican structure were exhausted and inadequate. Therefore, swift and efficient action was necessary and subsequently administered. Control of the corn supply failed. Augustus intervened and administered it in such a way that within a few days freed the entire community from pressing fears and dangers.10An equestrian prefect was appointed; detailed and specific guidelines were defined. The problem was resolvedShow MoreRelatedDid Augustus Restore the Roman Republic Essay2578 Words   |  11 PagesDid Augustus restore the Roman Republic in 27BC? Julius Caesar is perhaps the most well known in the history of Roman Emperors, yet there is no denying that his reign was filled with controversy, no reason more so than his devious rise to power and his mischievous ways of suppressing the senate. There is no doubt that in ruling as a Dictator; Caesar lost the support of the Roman people, who had fought for freedom against an Etruscan King, a role in which Caesar was playing. His death in 44BCRead MoreAncient History Research Task – Augustan Reforms Essay1281 Words   |  6 PagesTask – Augustan Reforms From ages past, the actions of conquerors, kings and tyrants had brought the Roman Republic to a stance that opposed any idea of a singular leader, of a single man that held total power over the entirety of the state. Their rejection of the various ruthless Etruscan rulers that had previously dictated them brought the Republic to existence in 509 BC , and as a republic their prominence throughout the provinces of the world exponentially expanded. Throughout these years, theRead MoreAugustus s Life During The Civil War1741 Words   |  7 PagesAugustus had a discouraging childhood as he was unhealthy and did not have many connections with the government. Augustus was born on 23, September 63 BC. He was the son of a man from Velitrae who was in the position of praetorship and died unexpectedly when Augustus was 4. At this same time, Rome was dangerous because of extensive civil war. Augustus’ great uncle, Julius Caesar, was involved in this war. Augustus’ father was marr ied to Atia, who was the daughter of Julia, Caesar’s sister. LaterRead MoreThe Assassination of Julius Caesar1213 Words   |  5 Pagesassassination of the leader of the Roman republic, Julius Caesar. The death of Julius Caesar allowed Gaius Julius Octavius who would later be given the title Augustus by the senate, to enter the political realm of Rome by accepting his inherited power. But before Augustus could gain any control in Rome he had to defeat his opposition, Mark Antony who also sought to gain control of Rome at the time. Augustus managed to defeat Antony during the Final War of the Roman Republic. As the wars between potential leadersRead MoreThe Assassination of Julius Caesar Essay1528 Words   |  7 Pagespower had grown to extraordinary levels and to revive the Republic government. Caesar’s power span throughout the entire Roman Empire, which during his reign extended from present day Syria, down into parts of Africa, over to Spain, most of France and al l of Italy. He had the favor of the people, military and most of the Roman government. Caesar’s death at the hand of conspirators did remove him from power; however, it did not restore the Republic government as the Senate had anticipated, on-the-otherRead MoreAugustus Of The Roman Empire1365 Words   |  6 PagesAfter Cesar was assassinated Augustus wanted nothing more than to â€Å"claim his inheritance and to avenge his slain â€Å"father†(ColeSymes).† This vengeance left constant warfare that came to an end after the victory at Actium. At this point in time Rome was no longer a republic. Augustus ruled for four years as an independent citizen then accepted his title as â€Å"emperor.† Augustus was the first roman emperor and led Rome’s transformation from republic to empire. Augustus never claimed the title as emperorRead MoreAugustus the Mighty Saviour of Rome1750 Words   |  7 PagesAugustus first came to power after many years of bloo dshed and civil war, and the Roman people longed for peace and the stabilization of society. It will be shown that Augustus achieved this goal through a series of religious, moral, and political reforms, and in doing so, legitimized and strengthened his own position in the transition from republic to empire. Before considering the role that Augustus played in the religion of Rome, we must first look to the situation that led to Augustus revivingRead MoreTransformation Of Julius Caesar1324 Words   |  6 PagesAugustus Caesar was the first emperor of the Roman Empire. Before Rome was an empire, Rome was a republic, which came to an end because of civil wars. During the republic, there was a representative government, but during the empire, an emperor oversaw making decisions, which showed that being an emperor came with a great amount of power. This was a huge transformation for the Romans, which Caesar made positive by bringing peace and stability to Rome. Augustus Caesar had a significant transformativeRead MoreReason For Transcribing : Why Augustus Did Not Write This Text1664 Words   |  7 PagesTranscribing There are two potential reasons as to why Augustus may have chosen to write this text. The Res Gestae is said to hypothetically be an elogium, or a formal funeral oration. Since it is known Augustus died in 14 AD and the Res Gestae was written just before his passing, it leads one to believe he may have written the text as an autobiographically styled documentation of his rule and contributions. There is also a historical possibility Augustus did not write this in his â€Å"seventy-sixth year,† butRead More Augustus Caesar: The Greatest Ruler in the Ancient World Essay1367 Words   |  6 Pagestheir life to becoming great. Roman Emperor Augustus Caesar was part of the latter due to his achievements that set the foundation for an empire devastated by civil war. Despite the turmoil of the Roman Empire after the assassination of his adoptive father, Julius Caesar, he led Rome to social, political and economic prosperity and stability. His military tactics marked the beginning o f a dynasty that saw a massive expansion of the Roman Empire. Thus, Augustus Caesar’s contributions to the Roman Empire

Buyer Behaviour and Celebrity Endorsement

Questions: 1. Key concepts for celebrity branding?2. Conceptualise and methodology?3. Evaluation of the individual, social, environmental and cultural influences on consumer behaviour? Answers: Introduction The strategies adopted by the companies to market the products and services offered to the clients differ. Marketing strategies has to be simple and effective as this will help the management to reach out to maximum number of clients from different parts of the market. The strategies for celebrity endorsement depend upon the cultural values and services that have been intended to be sold to the clients. In this process, the management has to adopt effective strategies through which the products can be sold and featured in the best possible manner. In this process, the challenges associated with the marketing and the steps required to be followed for promoting the services has to be analysed. This will help in increasing the sales and improving the sales for the products and services for the clients. The strategies adopted by the company depend upon the future gaols and the steps intended to be followed for achieving the desired task (Oyserman et al., 2002). 1. Key concepts for celebrity branding Marketing strategies plays a key role in the promotional activities for the products and services sold by different companies. Celebrity endorsers are individuals who enjoy public recognition and use the same for promoting the goods and products for the company. This concept is not new, though the strategies and marketing process for the products has changed over the years. Companies choose this form of advertisement to effectively reach out to the mass clients from different parts of the market. Such endorsements offer numerous benefits to the company, including building brand image. Grabbing the attention of the clients are quite a challenging task, as there are many companies that sells similar kind of products and services to the customers (Rateni, 2005). Marketing managers look around for reliable marketing strategies through which the products and services could be endorsed or marketed. For this, it is essential to make potential buyers listen to the product details and features. Useful communication becomes an integral part for product promotional activities. Is endorsement essential? Celebrity endorsement plays an important role for the product promotion and attracting the attention of the clients. Buyers have become very conscious about the product or services that are being purchased by them from different companies. In order to select the right type of product, buyers prefer to gather accurate and precise information through which the selection process can be simplified. This is also done to be parts of the social standing, where the buyers choose to wear the right type of clothes, choose the best food, and others (Holden, 2004). Messages conveyed through the promotional activities form important key factor through which the sales and visibility for the product can be improved. Celebrity endorsement for the products has values which can motivate the members to buy the products and services. As per the marketing department, it is believed that the celebrity endorsement would certainly have positive impact on the purchases of the goods and services that is being sold by the company. Celebrity endorsement is quite likely to be observed for the products that has high price production market for the cost. This certainly helps in attracting the larger customer base, which is necessary for sustaining the tough competition that exists in the industry (Lee Thorson, 2008) Such method for product endorsement plats a key role in promoting the goods and services to the clients located in the national market. This method is more suitable for the utility products that have higher values like apparels, shoes, soft drinks, and others. Such products have price cost margin is high. The other key factor is the method adopted for developing coordination with the clients, which is necessary for improving the performance for the company. Through this process, it is possible to approach maximum number of clients r customer groups and convince about the product services and features. At the time of promoting the services, it is necessary to analyse the references of the customer groups like the age, income, gender, education, and others. Such an analysis has to be carried out for the clients located in different markets from the national market. A perfect example to marketing is related to the credit card sales. At the time of promoting the sales of the product, the promotional message designed by the company is meant for every customer regardless of the age and gender of the clients (Carrillat et al., 2013). The message selection is done through an effective process and it coordinates the groups of customers. In other words, the messages are conveyed to different groups of clients in the same or one group and it is done to convince the buyers to encourage the members to invest in the purchase of the goods and products. Common messages are deigned and presented by the company in order to reach out to maximum number of clients from different parts of the same market. Such a promotional activity is done at the lower price, and it is mean to increase the sales. Celebrity endorsement of the products and services are considered to be low cost method, and it is recognised across the world. Through this method, it is possible to develop and implement low cost cross group coordination method (Bond, 2002). Celebrity endorsement can positively impact the behaviour and preferences of the potential customers. it is thus believed celebrity endorsement can be generate for the company the actual purchase behaviour, which is important for sustaining the tough competition that prevails in the market. Through such a process, the management would be able to earn better returns on the funds that have been investment by the company. The endorsement method is more reliable and preference oriented, when compared to the non-celebrity method for product endorsement. In this method the company can generate and yield the desirable outcomes that include attitudes of the buyers towards the promotional activities and the brand product endorsed by the company. Through this method, it is possible for the company to generate more income from the sales of the products and services that is being endorsed by celebrity. Management of the company use such methods through the public persona match, where the product s are precisely advertised as per the requirements of the clients or the potential buyers (Biswas, et al., 2009). 2. Conceptualise and methodology As per the research conducted with the effectiveness related to the celebrity endorsement, it has been analysed that the celebrities improve visibility or add value to the products and services that is being sold by the company. Marketing is an important factor that can affect the business performance. The selection of the process has to be done after analysing the future objectives for the company. This is related to the sales and promotional activities that have been selected for promotional activities for the company (Choi Rifon, 2007) Some of the models or the methods used for the product endorsements are Source credibility Source attractiveness model (Batra, R. and Homer, 2004). Product match-up hypothesis In case of the social influence theory for the product promotion, the marketing company basically concentrate on the message that is intended to be shared with the clients. Source attractiveness model for promoting the goods and services choose messages that are related to the similarity and familiarity of the celebrity who endorse the product sold by the company. The effectiveness of the message is basically concentrated on, as this is expected to attract the attention of the potential clients. The message conveyed has to congruent with the advertising effectiveness that has been selected by the company. The method adopted for promoting the products and services depends upon the relationship between the celebrity and the brand that is being used for promoting the sales for the products and services. As per researchers, it is believed that celebrity endorsement has high product value, when compared to the other product promotional activities (Aaker Lee, 2001). This also depends upon the effective strategy adopted for marketing the products and services manufactured by the company. the models mentioned above, however doesnt measure the multi-dimensionality for the source effects the approaches that needs to be selected for promoting the goods and services to the clients. The approaches have to be analysed in terms of communication and meaning that is being conveyed to the clients. In the product match-up hypotheses method, the facts related to the role of congruence between the product and brand for celebrity endorsement is planned and implemented in the right manner. The convert view has to be considered at the time of promoting the products and services. This includes rendering the right type of information to the users through which the process for celebrity endorsement can be executed by the management. The company needs to adopt honest and reliable method for promoting the products to the clients. In this process, the meaning of the ad vertisement and the contents presented through the promotion activities has to be analysed (Beamer Valentine, 2000). The brand label is related to the celebrity who is decided to fit into this category. Consumer perception about the product and the celebrity has to be also considered at the time of promoting the products and services. Such a methodology would certainly help the company to approach maximum number of clients and sell the products in the best possible manner. The celebrity chosen to endorse the product and services needs to have persona which is related to the role played by the celebrity in the society. The cultural aspects in this process have to be analysed, as this will help in approaching the clients and convincing them for the purchase of the goods and services sold by the company. Celebrity endorsement for the product endorses or revolves around the product that has been designed to be sold to the potential customers. Consumer chooses to invest in the products that are being endorsed by the celebrities with an intention of transferring the meaning of the products to the clients . The differentiating feature in this method is with the personality of the endorser or the celebrity and the method adopted by the company to promote the products and services sold by the organization (Rateni, 2005). It has been stated that the celebrity endorsement was around 20% of the total television commercials that existed in the year 1995. During that time, the famous celebrities were recruited to promote the sales of the products and services. At that time, 60% of the total endorsement method followed by the company was related to shoes and soft drink companies. Through the psychological research basis, an attempt was made to find the impact of celebrities into the sales of the certain products and marketing process. This research was also conducted to find the impact of marketing techniques that was adopted by the company to promote the sales of the products and services (Money et al., 2006). Some of the features that make the products endorsed by the celebrities worth noticeable are 1. Credibility of the creditors on the product makes the product more desirable and encourages the buyers to invest in its purchases.2. The image of the celebrity is transferred to the product value, which makes the product saleable by the company.3. Through impressive content and marketing process, the company could create positive image in the minds of the end users, which is necessary for the increase in the sales (Singh, 2004). The marketing models followed by the company from different parts of the market and industry plays a key role in the promotional activities. Through the marketing strategy, an attempt is made to understand the changing behaviour of the potential buyers which is necessary to introduce an effective method for the increase of the sales for the products and services. In this process, the cultural values and relevance of the same has to be also included. This makes the company to increase the value of the products and services that is being sold to the clients (Rice et al., 2012). Cultural values include introducing better methods for marketing the products and services to the clients. Through this method the changing human behaviour is analysed as this will help in improving the strategies that is being followed by the company to attract the attention of the clients from different markets. The cultural dimensions have to be analysed and better methods needs to be introduced for handling the challenges. This will help in handling the marketing issues, which impacts the performance of the company. The process followed for marketing of the products and services has to be analysed as this will help in approaching maximum number of clients (Triandis, 2004). 3. Evaluation of the individual, social, environmental and cultural influences on consumer behaviour Buyer behaviour is influenced by different factors, which impacts the sales strategies prepared by the management. In this process, the management of the company has to analyse different factors that can impact the sales for the products and services for the clients. Challenges internal or external factors that impacts the strategies prepared by the company. There are different types of factors that can impact the willingness of the buyers to invest in the purchase of the products and services. Cultural values for the product endorsement depend upon the strategies followed by the management to improve upon the sales and the visibility of the products and services for the clients (Grace and O'Cass, 2002) Through this process, the management of the company work towards exploring the unexplored area which can directly impact the business performance and the sales for the products and services. The dimension related to the cultural values has to be analysed as this will help in promoting the services in the right manner. Through the cultural values the forces that can directly influence the behaviour of the people residing in the society are analysed. This has been done with an intention of promoting the services to the clients from different markets (Choi, S., Rifon, 2012). In this process an attempt is made to improve the collective identify process, which defines the cultural values, ideas, and other factors that are associated with the promotional activities. In the process for shaping human behaviour the needs and preferences of the clients has to be analysed in an effective manner. The cultural factors is quite complex and in this process the knowledge, art, laws, and customs are analysed. In the collective programming method, the behaviour of the groups of buyers has to be analysed. This will help in promoting the services that will be useful for promoting the services that is being sold by the company (Fiske, 2002). Individual behaviour In this process, the individual requirements for the products and services have to be analysed. This will help in improving the process for marketing that has been selected by the company. People or the potential buyers usually choose to buy the products that are being endorsed by their favourite celebrity. This happens due to psychological factors. The management of the company needs to adopt an effective strategy through which the social behaviour and the expectations of the clients can be analysed. Through this method, it is possible for the company to develop and introduce better methods that would increase the sales for the products (Gurel-Atay, 2010). Human behaviour for the purchase of the goods and services depends upon different factors like the expectations, price, quality and others. Such factors are related r the willingness of the buyers to invest in the purchase of the goods and services of the products and services that is being sold by the company. The marketing department needs to analyse such an expectation and draft effective policies through which the needs of the clients can be affectively handled. In this process, the management needs to compare the individualism factors against the collectivism which impacts the buying capacity of the purchasers. In this case, it is essential to take care of the emotional needs of the potential buyers as this will help in the investment of the product purchases (de Mooij Hofstede, 2010) Social The decision to hire celebrity for promoting the goods and services to the clients is an expensive affair. Apart from this the details related to the brand awareness and other factors have to be analysed. Through this method, it is possible for the management of the company to develop and introduce effective methods for approaching the clients. In this method, it is necessary to choose the better method through which the sales for the products and services can be planned and implemented by the management. Through effective planning and the other factors the message can be effectively conveyed to the clients. In this process the social relevance and other factors influencing the buying ability of the buyers has to be analysed. This will help in improving the sales for the company (Lee Thorson, 2008) Environmental This includes analysing the safeness of the products and services that is being sold by the company. Through this process, the management attempts to include analysing the requirements of the clients. In this method, the benefits and safety measures followed for the manufacturing of the products are discussed with the clients. This has been done with an intention of providing more information about the products and services to the potential buyers. This is one of the important factors through which the sales for the products and services are improved. Through effective strategies and planning method the sales process can be improved (Daneshvary et al., 2000). Conclusion Marketing strategies plays an important role in the business developmental activities. Through this process, it is possible for the management of the company to introduce effective strategies through which the sales can be improved. Celebrity endorsement helps the management of the company to reach out to maximum number of clients and highlight the feature of the services that is being rendered to the buyers. With the help of such a method, it is possible for the company to improve the sales activity, which is considered to be essential for the product promotion. Customers choose to buy unique products that would offer better values to the money that has been invested by the company. Through this process, it is possible for the management to introduce effective method that will improve the visibility of the products for the clients. The challenges involved in the process of promotional activities have to be analysed as this will help in approaching the clients and increasing the sale s for the products. References Aaker, J. Lee, A. (2001) "I" seek pleasures and "We" avoid pains: The role of selfregulatory goals in information processing and persuasion. Journal of Consumer Research, 28(1), 33-49. Batra, R. and Homer, P. (2004) The situational impact of brand image belief. Journal of Consumer Psychology 14 (3): 318330. Murphy, J. (1990) Assessing the value of brand. Long Range Planning 23 (3): 2329 Beamer, L. Valentine, D. (2000) Finding a way to teach cultural dimensions. Business Communication Quarterly, 63(3), 111-118. Biswas, S., Hussain, M., O'Donnell, K. (2009). Celebrity endorsements in advertisements and consumer perceptions: A cross-cultural study. Journal Of Global Marketing, 22(2), 121-137. Bond, M. (2002). Reclaiming the individual from Hofstede's ecological analysis a 20 year odyssey: Comment on Oyserman et al. (2002). Psychological Bulletin, 128(1), 73-77. Carrillat, F. A., d'Astous, A., Lazure, J. (2013). For better, for worse?: What to do when celebrity endorsements go bad. Journal Of Advertising Research, 53(1), 15-30. Choi, S., Lee, W. Kim, H. (2005) Lessons from the rich and famous. Journal of Advertising, 34(2), 85-98. Choi, S. Rifon, N. (2007) Who is the celebrity in advertising? Understanding dimensions of celebrity images. Journal of Popular Culture, 40(2), 304-324. Choi, S., Rifon, N. J. (2012). It is a match: The impact of congruence between celebrity image and consumer ideal self on endorsement effectiveness. Psychology Marketing, 29(9), 639-650 Daneshvary, Rennal and R.Keith Schwer (2000) The Association endorsement and Consumers Intention to purchase, Journal of Consumer Marketing, 17(3), 203- 213. de Mooij, M., Hofstede, G. (2010). The Hofstede model. International Journal of Advertising, 29(1), 85-110. Elberse, A., Verleun, J. (2012). The economic value of celebrity endorsements. Journal Of Advertising Research, 52(2), 149-165 Fleck, N., Korchia, M., Le Roy, I. (2012). Celebrities in advertising: Looking for congruence or likability?. 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The impact of celebrity-product incongruence on the effectiveness of product endorsement. Journal Of Advertising Research, 48(3), 433-449. Money, R., Shimp, T. Sakano, T. (2006) Celebrity endorsements in Japan and the United States: Is negative information all that harmful?. Journal of Advertising Research, 46(1), 113-123. Oyserman, D., Coon, H. Kemmelmeier, M. (2002). Rethinking individualism and collectivism: Evaluation of theoretical assumptions and meta-analyses. Psychological Bulletin, 128(1), 3-72 Rateni, P, (2005), Riding the wave, Brwach. Hindustan Times Jan30, 2005. Pg.4-10 Rice, D., Kelting, K., Lutz, R. J. (2012). Multiple endorsers and multiple endorsements: The influence of message repetition, source congruence and involvement on brand attitudes. Journal Of Consumer Psychology, 22(2), 249-259. Singh, N. (2004) From cultural models to cultural categories: A framework for cultural analysis. Journal of American Academy of Business, 5(1/2), 95-101. Triandis, H. (2004) The many dimensions of culture. Academy of Management Executive, 18(1), 88-93.

Moliere Essays (1572 words) - Theatre Of France, Molire, Tartuffe

Moliere Moli?re Moli?re, pseudonym of JEAN BAPTISTE POQUELIN (1622-73), French dramatist, and one of the greatest of all writers of comedies. His universal comic types still delight audiences; his plays are often produced and have been much translated. Moli?re was born in Paris on January 15, 1622, the son of a wealthy tapestry maker. From an early age he was completely devoted to the theater. In 1643 he joined a theatrical company established by the B?jarts, a family of professional actors; he married one of the members of the family, Armande B?jart, in 1662. The troupe, which Moli?re named the Illustre Thtre, played in Paris until 1645 and then toured the provinces for 13 years, returning to Paris in 1658. On their return Louis XIV lent the troupe his support and offered them occasional use of the Thtre du Petit-Bourbon and, in 1661, use of the playhouse in the Palais-Royal. Secure at the Palais-Royal, Moli?re for the rest of his life committed himself entirely to the comic theater, as dramatist, actor, producer, and director (Encarta 96). In 1659 the company presented Moli?re's Les pr?cieuses ridicules (The Affected Young Ladies). Written in a style similar to that of the older farces, it satirizes the pretensions of two provincial girls. The work took Paris by storm, and from that time until his death, at least one of Moli?re's comedies was produced each year (Comptons 95). L'?cole des femmes (The School for Wives, 1662) marks a break with the farce tradition. Considered the first great seriocomic work of French literature, it deals with the part women played in society and their preparation for it; the play constitutes a bold satire on contemporary materialistic values and, as such, was denounced for impiety and vulgarity (Encarta 96). In Tartuffe (first version, 1664; third and final version, 1669) Moli?re invented one of his famous comic types, that of a religious hypocrite. The audacity of this play is attested to by the king's not permitting a public performance of it for five years although he himself thought it amusing. The king had good reason to believe that the play, with the grasping, hypocritical Tartuffe, clad in clerical garb and hair shirt, would offend the powerful French higher clergy (Britannica 91). The ever-popular Le Misanthrope (1666) pictures a young suitor, Alceste, sincere but humorless, trying to woo C?lim?ne, a flirtatious court soubrette. Because this play does not end happily, it is sometimes characterized as a tragedy (Earley and Keil 92). Others among Moli?re's most successful plays (numbering about 33) are L'avare (The Miser, 1668), a stark comedy, loosely based on a work by the Roman comic dramatist Plautus, and Le m?decin malgr? lui (The Physician in Spite of Himself, 1666), a satire on the medical profession. Le bourgeois gentilhomme (The Would-Be Gentleman, 1670), a comedy-ballet with music by the king's favorite composer, Jean Baptiste Lully, mocks a successful but naive cloth merchant who aspires to being received at court. A swindler bilks him with promises to arrange such an invitation, and in hopes of becoming a courtier Monsieur Jourdain, the would-be gentleman, prepares himself by taking lessons in music, dancing, fencing, and philosophy. The four scenes devoted to these lessons are among the most hilarious ever written by Moli?re, and all ends happily with a mock Turkish ballet (Earley and Keil 92). Moli?re's last comedy, Le malade imaginaire (The Imaginary Invalid, 1673), about a hypochondriac who fears the ministrations of doctors, is in the tradition of those satires on medicine widespread in 16th- and 17th-century literature. Ironically, during the first week of the play's run, as Moli?re was playing the leading role, he was stricken ill onstage and died a few hours later (February 17, 1673) (Comptons 95). Moli?re's satires, directed against social conventions that thwart nature, give a more accurate portrait of contemporary French society than do the serious dramas of his contemporaries Pierre Corneille and Jean Baptiste Racine. Although his stock characters and comic effects were borrowed from older traditionsfrom the comedies of the Greek writer Aristophanes, from the Roman comedy of Terence and Plautus, and from the Italian commedia dell'artehe gave psychological depth to his misers, lovers, hypocrites, and social climbers. A master of slapstick, he yet contrived to maintain an underlying note of

PhD Thesis Writing Guidelines

PhD Thesis Writing Guidelines PhD Thesis Writing Guidelines It is a well known fact how seriously a PhD thesis writing is considered at many universities. Showing an impeccable result is the main thing that is expected from you. Of course, it demands a lot of time and effort, but the result is worth it. However, there are several pitfalls you should avoid, and our task now is to have a look at the process of writing a thesis and ways to make it faster and easier. The main problem you may face is the constant feeling of anxiety. Writing a thesis is probably the most serious research work you have done in your life. Anyway, careful planning and following certain steps can make the process of writing your thesis easier. First of all, you have to plan your time carefully. The whole process can be divided into several parts, so you have to spend enough time on all of them. Start with choosing a topic. Chances are you may be interested in some spheres of your field of study more than in the others. Your topic should also be somehow unique and at the same time relevant. The next step is gathering all the necessary information required for your work. Use trusted sources, but keep in mind that you may find thoughts that are rather controversial or even wrong there. So, you have to analyze everything you read. Very often thinking is a more important process than reading. You have all the information you need, but you have to think of a way to combine it all together to get a paper. Be ready that ideas can come to your head unexpectedly. So, take notes, brainstorm your ideas, even if they look strange at the first sight, you may come up with something useful and original. Be creative, but at the same time stick to the rules of academic writing. Once you finish your paper, you should look through it to proofread and edit your paper if needed. Even self-confident people need someone to check if they are doing everything right, especially when we talk about a PhD thesis. You may need some help at the stage of writing your draft because of the lack of ideas, or you would rather ask someone to proofread your paper or help with editing. Sometimes formatting your paper, choosing the right font, or making a reference page can be also a challenging task. There is no need to worry since our academic writing service can help you with all of that. Just place an order to let us know what kind of help you need, and one of our experienced writers will assist you in writing your PhD thesis.

Free Essays on Dear God

in the house? - Anita Dear God My brother is a rat. You should give him a tail. Ha ha. - Danny Dear God, I read the Bible. What does begat mean? Nobody will tell me. - Love, Alison Dear God, Did you mean for the giraffe to look like that, or was it an accident? - Norma Dear God, Instead of letting people die and having to make new ones, why don't You just keep the ones You have now? - Jane Dear God, Who draws the lines around the countries? - Nan Dear God, I went to this wedding and they kissed right in church. Is that okay? - Neil Dear God, Did you really mean "do unto others as they do unto you"? Because if you did, then I'm going to fix my brother. - Darla Dear God, Thank you for the baby brother, but what I prayed for was a puppy. - Joyce Dear God, It rained for our whole vacation and is my father mad! He said some things about You that people are not supposed to say, but I hope You will not hurt him anyway. - Your friend (But I am not going to tell you who I am) Dear God, Please send me a pony. I never asked for anything before, You can look it up. - Bruce Dear God, If we come back as something - please don't let me be Steve Kaplan; I hate him. - Marc Dear God, If You give me a genie lamp like Aladdin, I will give you anything you want, except my money or my Playstation. - Raphael Dear God, Maybe Cain and Abel would not kill each other so much if they had their own rooms. It works with my brother and me. - Larry Dear God, I want to be just like my Daddy when I get big but not with so much hair all over. - Sam Dear God, I think the s... Free Essays on Dear God Free Essays on Dear God We call this week's offering "Letters to God." Dear God, In school they told us what You do. Who does it when you are on vacation? - Jane Dear God, Are you really invisible; or is that just a trick? - Lucy Dear God, Is it true my father won't get in Heaven if he uses his bowling words in the house? - Anita Dear God My brother is a rat. You should give him a tail. Ha ha. - Danny Dear God, I read the Bible. What does begat mean? Nobody will tell me. - Love, Alison Dear God, Did you mean for the giraffe to look like that, or was it an accident? - Norma Dear God, Instead of letting people die and having to make new ones, why don't You just keep the ones You have now? - Jane Dear God, Who draws the lines around the countries? - Nan Dear God, I went to this wedding and they kissed right in church. Is that okay? - Neil Dear God, Did you really mean "do unto others as they do unto you"? Because if you did, then I'm going to fix my brother. - Darla Dear God, Thank you for the baby brother, but what I prayed for was a puppy. - Joyce Dear God, It rained for our whole vacation and is my father mad! He said some things about You that people are not supposed to say, but I hope You will not hurt him anyway. - Your friend (But I am not going to tell you who I am) Dear God, Please send me a pony. I never asked for anything before, You can look it up. - Bruce Dear God, If we come back as something - please don't let me be Steve Kaplan; I hate him. - Marc Dear God, If You give me a genie lamp like Aladdin, I will give you anything you want, except my money or my Playstation. - Raphael Dear God, Maybe Cain and Abel would not kill each other so much if they had their own rooms. It works with my brother and me. - Larry Dear God, I want to be just like my Daddy when I get big but not with so much hair all over. - Sam Dear God, I think the s...

Disneyland in Qatar (Global Marketing Plan) Case Study

Disneyland in Qatar (Global Marketing Plan) - Case Study Example The strategic fit of the market opportunity to the company’s capabilities has been highlighted. The report ends with the identification of a market opportunity in the Qatari market that is worth pursuing, which becomes the stated objective of the global marketing strategy plan. Introduction For organizations to maintain competitiveness, they need to adapt to the diverse needs of customers as well as the communities within which they operate. Foreign investment is a costly move that requires a large capital outlay. An organization has to set strong marketing strategies to enhance its survival. It is important to evaluate the important aspects of the internal environment that may influence success such as the organizational structure, the product line which is the theme park in this case, the status of the market, as well as the distribution and supply chain. Moreover, assessment of the external environment is significant in the planning process especially when the organization plans to venture in to the global market. The PESTEL analysis helps managers to set strategies to cope with challenges in the operating environment. The SWOT analysis helps managers to capitalize on their strengths to utilize available opportunities as well as to realize the weaknesses that need to be addressed. It is also an important planning tool for establishing potential threats in advance. These analyses will be significant in determining the strategic fit of Disney to establish a theme park in the emerging Qatari market. Internal Situation Company Structure Walt Disney Company operates in a functional structure with several affiliates and subsidiaries in different countries globally. The various sections include; theme parks, resorts, media networks, amusement studios, consumer goods and interactive media services. These sections provide different products under centralized management. Disney’s theme parks control a wide resource base with regards to materials that are significant in generating value for customers (Keller, 2001). Tangible assets are supplemented by intangible assets such as a strong brand name, brand equity, patent rights and customer loyalty. Each resource is uniquely positioned to serve a particular group of consumers and hence difficult to imitate. Disneyland was able to strategically develop capabilities that can be utilized in a competitive environment, for example, copyrights have helped in the retention of profits for every character in its studios (Capodagli & Jackson, 1999). Disney’s Theme Park The theme park comprises of mainly entertainment attractions and rides suitable for family leisure. The theme park entertainment is suitable for adults and children. Generally, creativity management has been significant in the success of Disney’s theme parks (Mulcaster, 2009). The theme park strategy was developed in 1952 and took advantage of the tremendous impact of television in awareness creation among consumers. Since then, the eleven theme parks have been established globally mainly in the US, Europe and Asia. Innovation and target oriented approach have significantly contributed to the growth of the Disney theme parks (Wasko, 2004). Current Market for the Theme Parks The current market for Disney’s products is based on people’s willingness and ability to spend on entertainment and leisure. The them